We were very fortunate to have been given the opportunity to visit one of the leading Takaful companies in Malaysia. They were the first to be established in Malaysia and have maintained their position as the leading takaful company. They intend to be the insurance company of choice, thus attracting participants among non-Muslims as well as the Muslims. This would be a tough mission to achieve, bearing in mind that the Malaysian government has recently approved the establishment of a few other takaful companies that are internationally connected such as PrudentialBSN, Hong Leong Tokio Marine, and HSBC Amanah. We hope that they will be able to shine among the insurance and takaful companies in Malaysia.
Our visit was very pleasant and the hosts were very charming. One thing that strikes me most was that one major player in the insurance and takaful industry in Malaysia was not aware of the existence of our program at USIM. USIM is still not well recognized by most Malaysians whether they are corporate oraganizations, students in schools, or parents who have university going children.
Thus I am appealing to all concerned to go on a publicity drive to make USIM well known to Malaysians from all walks of lives. There should be competitions on techniques and programs on how to make more Malaysians aware of and recognize USIM and USIM students.
I would suggest that car stickers be distributed to all with USIM's name and other catchy themes that are related to USIM.